Outbound Squad

[Live Training] Objection Handling Masterclass

May 27, 2025
Join sales experts Will Aitken, founder of WillAitken.com, Jack Wauson from Mixmax, and Abdulla Casino of ZoomInfo as they dive into the art of objection handling. They share relatable anecdotes, emphasizing the importance of an adaptable mindset and genuine communication in sales. Discover strategies for addressing common objections, such as budget concerns, while fostering client engagement through humor and thoughtful questioning. Gain insights to create relaxed interactions that turn objections into opportunities for connection.
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ADVICE

Handle "Not Interested" Objections

  • When you hear "not interested" early in the call, probe gently by asking what specifically they're not interested in.
  • Follow up with value-oriented questions to reengage and gather useful insights.
ADVICE

Use Self-Deprecation to Engage

  • If a call starts with "not interested," laugh at your own expense and acknowledge the miss to lower the prospect's guard.
  • Shift focus to a different relevant problem to reengage interest and conversation.
ADVICE

Acknowledge Interruptions Quickly

  • When prospect says "I'm about to hop into a meeting," acknowledge the interruption and apologize.
  • Quickly pivot to a focused question and keep the conversation brief but engaging.
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