#826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?

Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It’s about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement.

Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results.

To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House.
About Jaysen Gillespie

Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he’s known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact.

Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/

Resources

RTB House: https://www.rtbhouse.com

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