The cost of culture with Anna Colthorpe & Hannah Butcher

Gen Z and Millennials describe those in their teens, twenties, and thirties today. This life stage is often characterised by the need to keep up with their peers and the culture around them.

As society continues to adapt to changing lifestyles and economic conditions, our team at McCrindle was commissioned by Afterpay to conduct a study about Gen Z and Millennials.

The study sought to determine how and if these generations are re-balancing their spending priorities, lifestyles, and mindsets to keep up with the ever-shifting role that culture - which this report defines as a pursuit of new trends, innovation, experiences, and wellbeing - has on their lives and back pockets.

As you can imagine, it reveals some fascinating insights about what Millennial and Gen Z Aussies are thinking, buying, investing in, and planning for.

So, joining Ashley Fell on the podcast to discuss this report are two McCrindle researchers who worked on this report, Anna Colthorpe and Hannah Butcher.