Cubicle to CEO 333. Creative Community Events That Took a $17K Startup to $22M in Sales in 1 Year
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Continuing our series on leveraging events to grow in 2026, we’re joined today by Tiffany McQuaid.
Tiffany McQuaid is the Regional Director of Strategy and Performance at SERHANT and author of The INth Degree: How To Stand Out By Going All In.
Tiffany’s case study looks at how she built a multi-million dollar real estate brokerage in a crowded market through creative community events like a concert series, stone crab festivals, and safari-themed open houses that created brand awareness and meaningful relationships. The results? $22 million in real estate sales in her first year of hosting events and a 400% increase in office foot traffic.
In today's episode, Tiffany unpacks the full strategy behind "Rockin' on the Bay" and her broader community creation event playbook —including how she got the first event off the ground with no budget and why experience-based marketing continues to outperform everything else she's tried.
Connect with Tiffany:
- Email Tiffany: tiffany@serhant.com
- https://www.tiffanymcquaid.com/
- Get Tiffany's book "The INth Degree: How to Stand Out By Going All In": https://a.co/d/3WpKHbP
- https://www.facebook.com/tiffanymcquaid
- https://www.linkedin.com/in/tiffany-mcquaid-0ab6a454/
- IG: @tiffanymcquaid
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