The Vergecast Apple announces AirPods Max / Qualcomm president Cristiano Amon interview
Dec 11, 2020
Cristiano Amon, President of Qualcomm, joins the conversation to discuss the new Snapdragon 888 processor and its role in advancing 5G technology. He delves into how these advancements will enhance mobile connectivity and user experiences. The hosts share their impressions of Apple's recently announced AirPods Max, exploring its premium features and how it stacks up against competitors. The podcast highlights the impact of innovative technology on industries like gaming and communication, with an eye on the future of audio and connectivity.
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The Counterintuitive Crown
- The AirPods Max's digital crown controls volume counterintuitively, with forward movement decreasing volume.
- This can be changed in settings, but it initially feels disorienting, like natural scrolling.
Computational Audio's Target
- Apple's computational audio aims to enhance sound quality by processing the audio signal, similar to computational photography.
- The key question is what sound Apple is targeting, given the average sound of standard AirPods.
5G Coverage Expansion
- 5G adoption in 2020 focused on devices, while 2021 will prioritize coverage expansion and performance.
- Cristiano Amon emphasizes reusing existing spectrum and infrastructure to achieve broader 5G coverage.