107 | So You Want To Hire a Writer That Doesn’t Use AI? Let’s Talk About It.

Is it possible to hire a writer that doesn't use AI? 

Why do all marketers copy and past from ChatGPT when I could just do it myself?

These conversations and hot takes are driving me crazy over on threads  — like AI automatically equals slop and human-only equals quality. But the real conversation is much more nuanced than that.

In this episode, I’m breaking down what it actually means to hire a writer that doesn’t use AI in 2026 — including the cost, ROI, SEO impact (or lack thereof), and the assumptions business owners are making when they say “no AI.” We’re talking about when human-only writing genuinely makes sense, where AI fails, and why refusing to use AI doesn’t automatically give you better content.

🎙️ In This Episode:

• Why “hire a writer that doesn’t use AI” is trending and what people really want
• The costs and ROI of human-only writing vs AI-assisted writing
• When human-only writing does matter (and when it doesn’t)
• The strategic downside of being anti-AI long-term

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