The Innovation Engine Podcast 68. The Intersection of Innovation & Marketing, with Dr. Leigh George
Jun 29, 2015
27:40
On this week's episode we look at the intersection of innovation and marketing. Among the topics we discuss are:
- Why marketing touches more areas of a business than ever before
- The concept of "the visual web" and why looks matter when it comes to marketing
- How to go about reverse engineering your company’s social media strategy
Dr. Leigh George joins us to discuss those topics and more. Dr. George is the Founder & CEO of Freedom, a boutique consulting company that helps organizations that feel stuck clear the way for innovation. She was previously the Director of Marketing and Communications at URAC, the VP of Social at Ogilvy, and the Director of Strategy at R2Integrated. Dr. George is one of the few people in the country with a PhD in Branding History and Theory, which she earned from Binghamton University. To learn more about Dr. George and her company, please visit www.findfreedom.co or follow Leigh on Twitter at @LeighGeorge.