The Product Podcast Customer-Centric PM: Anticipating Needs Across the Product Life Cycle by AMEX SVP of Product
Dec 5, 2023
Lisa Yokoyama, SVP of Product at AMEX, shares insights on customer-centric product management and the importance of staying close to the customer. The podcast covers lessons learned from introducing solar cooking in Haiti, the importance of feedback, overcoming obstacles in product development, and how customer feedback shapes feature development.
AI Snips
Chapters
Transcript
Episode notes
Solar Oven Failure Taught Core PM Lessons
- Lisa Yokoyama recounts cooking rice in a solar oven in Haiti and being told the rice "tastes good" meaning it was bland to locals.
- She learned she failed to observe local cooking habits, ask follow-up questions, and understand the customer's true needs.
Use Focused Questions To Spark Ideas
- Generate ideas within constraints by asking focused questions about market trends, customer hacks, adjacent products, regulation, and technology.
- Combine curiosity about customers with a bias for action so you turn hunches into compelling, testable visions.
Dreamer And Driver Must Coexist
- Great PMs must be both dreamers and drivers or pair across those traits to move ideas forward.
- Balancing imagination with execution creates the momentum needed for zero-to-one products.