Pharmacy Podcast Network Own Your Brand: Why a Website is Crucial for your Pharmacy | Marketing Vitals
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Mar 20, 2026 
Todd Urie, experienced podcast host and marketing/PR strategist in pharmacy audio, explains why a website is essential for pharmacies. They discuss how design should reflect your brand and make your site a community-focused hub. Conversation covers using websites as control centers for bookings, blogs and patient tools, plus strategies for QR codes, SEO, and ongoing vendor support.
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Website Is Your First Impression
- A pharmacy website is often the first impression and must look current to avoid eroding trust.
- Nicole McClure stresses even a small, up-to-date site with hours, staff, and services prevents prospects from doubting your legitimacy.
Host's Reluctant Website Overhaul Story
- Todd Urie described his own painful website refresh experience and credited Finch for guiding the rebuild.
- He highlighted loving the blog setup that lets him publish quickly and feed social channels into the site.
Use Social Media To Drive Website Traffic
- Use social media to drive people to your website rather than replace it.
- Nicole advises using social posts as teasers and hosting forms or refill tools on your website where Facebook can't.