The Matt Gray Show how I beat the Instagram algorithm (and gained 968,000 followers) I EP 139
Mar 8, 2026
A breakdown of four carousel styles and when to use each. A copy-first design workflow that moves ideas from doc to polished slides. Tips for turning one key idea into simple visual metaphors. How hooks, slide-by-slide value, and CTAs keep content discoverable and evergreen.
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Carousels Are Leveraged Evergreen Assets
- Carousels are a dominant yet underused Instagram format that act as leveraged assets for brands.
- Matt Gray used carousels to drive 10M views, 50k saves, and tens of thousands of followers by structuring them beyond aesthetics.
Use Four Carousel Styles With Specific Jobs
- Use four distinct carousel styles so each post has a specific job: long-form, white-and-paper, lifestyle, and black.
- Match format to purpose (e.g., white-and-paper for high performance with a clear CTA; lifestyle for vulnerability and character development).
Finalize Copy First Then Design In Figma
- Finalize copy in Google Docs with your social team before moving to design; copy-first then design-second is non-negotiable.
- Paste each copy piece into Figma slides, starting with the hook as the first frame at large font (80–120).