The Game with Alex Hormozi 22. Continuity Offer. Lifetime Discounts. | $100M Lost Chapters Audiobook
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Nov 14, 2025 Discover the intriguing strategies behind lifetime discounts and continuity offers. Learn how urgency and scarcity can transform discounts into powerful attraction tools. Alex shares real-life examples across various products and services that illustrate pricing effectiveness. He highlights the importance of understanding your financial numbers to avoid losses and offers smart tips on maintaining customer trust. Plus, explore the psychological impact of upfront payments and how they enhance retention and payment collection!
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Founder Discount Launch That Packed Gyms
- Alex describes meeting a top opener who used a 14-day trial into a founding-member lifetime discount to launch gyms packed.
- The tactic guaranteed 400+ recurring members at opening and created long-term retention due to the locked-in discount.
Use Lifetime Discounts To Acquire And Retain
- Offer a lifetime discount that applies only while customers stay on recurring payments to boost acquisition and retention.
- Increase attractiveness with urgency, scarcity, and a believable reason like a grand opening.
Never Fake The Retail Price
- Only use lifetime discounts if you actually increase retail price afterward so the discount is real.
- Prefer lifetime discounts as upsells and require customers to finish credited payments to keep the rate.
