POWERS #272 - Michael Girdley - Chairman of Girdley Enterprises - Becoming a Creator, Building a HoldCo, Going from Idea to Business Launch
Building a Media Team
- Girdley prefers working with dedicated individuals ("missionaries") over agencies ("mercenaries").
- He values a shared commitment to excellence and a focus on his business's success.
Social Media Strategy
- Girdley emphasizes the importance of understanding the nuances of different social media platforms.
- He prioritizes creating high-quality, native content rather than repurposing content across platforms.
Managing Multiple Companies
- Girdley manages multiple companies by being systems-oriented and using standardized processes.
- Open communication about his strengths and weaknesses helps build trust with his teams.
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Michael is CEO of Girdley Enterprises, LLC, a diversified holding company of 11 businesses.
In this episode Chris & Michael discuss:
➡️ Becoming a creator and the business of creating
➡️ How he has built a hold-co and keeps everyone accountable
➡️ How he takes a business from idea to a running business
➡️ Why he wants to focus on BIG ideas
Key Takeaways:
(2:08) - Sudden Deafness & Insights into Girdley’s Persona
(6:52) - Why have you chosen to spend so much time building your presence online?
(10:05) - What makes for great content on Twitter?
(11:38) - How much time is spent on your threads and writing?
(17:41) - Building a media team
(23:38) - Twitter’s change under Elon
(27:44) - Girdley on changing his Twitter strategy
(29:33) - Has LinkedIn translated well for you?
(31:46) - Girdley on Remote teams
(33:10) - How are you able to stay on top of multiple different companies?
(37:27) - What do you fail at?
(38:44) - Do you teach the EOS or hire someone to implement it?
(40:53) - What do you feel like you still have to learn?
(41:43) - What does your Chief of Staff do?
(45:49) - Was there a pivotal moment when you realized where you were the strongest in your role?
(47:06) - What do you mean when you say you only want to work on “big” things?
(49:36) - What is your process from formulating an idea, to launching, to stepping back?
(56:23) - Are you still involved in VC?
(57:16) - How do you approach capital allocation in your HoldCo?
(59:41) - What happens when you’re not aligning with a CEO?
(1:01:41) - Are there best practices for incentivizing a CEO?
(1:02:40) - What is a Holding Company?
(1:06:02) - Why did you decide to create a course?
(1:10:14) - How do you approach distribution and scaling content?
(1:11:59) - How do you see the 4th quarter of your career playing out?
(1:13:33) - Why have you chosen podcasting as a medium?
Additional Resources
👉 Girdley on Twitter: https://twitter.com/girdley
👉 The Complete HoldCo Course: https://holdco.girdley.com/
👉 All of Michael's Links: https://links.girdley.com/
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