Surviving Outside Sales Fastest way to earn the right to sell | SOS Ep. 71
Understand your audience.
Sales is not about how much you know, but how much you care about the past, present and future state of your buyer.
Fancy spreadsheets and PowerPoints may work for some, but no-nonsense buyer's (yours truly) want to get to the numbers quickly.
Your ability to find out what type of audience you have and how to engage with them properly will dictate your level of success.
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