Ops Cast EP 6 - Revenue Attribution / Build vs Buy
Apr 22, 2021
43:59
Text us your thoughts on the episode or the show!
We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io, as we go deep on:
- Marketing vs Revenue Attribution and definitions
- What data is needed - and ideal to have - for building a B2B revenue attribution model?
- Should you build or buy? What are the tradeoffs?
- How should you use the output of revenue attribution? How should you not?
- First party vs third party data and quality
Recorded live on April 22, 2021
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.