We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective,as we dive into the book marketing strategies that can make or break a book launch. AJ shares valuable lessons learned from his journey including how he used a quiz, an interactive element, to boost reader engagement. Discover how teaming up with an expert author coach, transformed his book’s marketing approach and led to effective audience outreach.

From leveraging established networks for early praise to creatively negotiating bulk book purchases for conferences, AJ reveals tactics that expanded his book’s reach. Learn why investing in professional support for marketing tasks, like podcast outreach, can be a total game-changer. Whether you’re a first-time author or a seasoned publisher, this episode offers practical advice on making strategic investments to elevate your book’s impact. Don’t miss out on these valuable insights!

Learn more about the book here.

Visit AJ Crabill's website here.

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BTB100: AJ Crabill on Early Endorsements, Coaching, and Conference Deals to Amplify Book Impact and Audience Engagement