Smart Friends #069 David Senra + Mitchell Baldridge #4: Old Books, New Events, and A Surprise CEO Job
45 snips
Jan 16, 2024 
David Senra and Mitchell Baldridge discuss the power of building relationships, podcast advertising, book publishing, Eric's new life as a CEO, permissionless adding of value, the power of podcasting, updates on the Baldridge Empire, reflecting on Main St. Summit, book recommendations, hiring a paid critic, and wrap up.
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Books As Long-Term Career Multipliers
- A well-crafted book acts as a lifelong multiplier on career opportunities and credibility.
- Eric says certain books enabled pivotal conversations that changed his path.
Own Your Book And Delegate Writing
- If you need help writing, hire a professional who captures your voice and owns the process for you.
- Retain rights and royalties so you can use the book as a long-term asset.
Be Instantly Easy To Interface With
- Make your value prop instantly obvious to be easy to interface with and attract the right audience.
- Clear positioning beats chasing large but unfocused reach.