The Bootstrapped Founder

120: Fear-Setting

Jan 21, 2022
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INSIGHT

Fear Setting Shrinks Paralyzing Fears

  • Fear setting reduces the power of fears by forcing you to define and sit in your worst-case scenario.
  • Visualizing the nightmare helps you find concrete salvage strategies and see that painful outcomes can still lead to renewal.
ANECDOTE

Arvid's Post-Exit Income Inventory

  • After selling his SaaS in 2019, Arvid shifted to writing and worried that his books might stop selling.
  • He inventories income: book royalties, occasional consulting, and a small SaaS (Permanent Link) as backup options.
ADVICE

Prepare Concrete Fallback Income Paths

  • Do map alternative income paths before a failure happens so you can pivot quickly if one stream dies.
  • Arvid lists consulting and reviving his small SaaS as concrete fallbacks that require about 20–30 hours/month to replace lost book income.
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