In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Best Way to Write a Cold Email
[00:35] When Eric started emailing people, he would write epic novels.
[00:53] It’s important that your emails are concise. No one wants to read a novel!
[01:03] Make sure you personalize it in some way.
[01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch.
[01:40] Don’t make a sales pitch, pitch a call or a smaller ask.
[02:00] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer.
[02:07] Build a conversation.
[02:22] Ask people for their feedback, then maybe get on the phone with them.
[02:28] Ask if certain changes would sweeten the pot for the customer.
[03:26] Build a relationship before you pitch your customer.
[03:52] Most people fail at emailing because they pitch in the very first email.
[04:07] Take the Neil Patel template and customize it.
[04:20] Taking the extra step to personalize your emails will up your conversions.
[04:33] That’s all for today!
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