The Revenue Leadership Podcast with Kyle Norton E49: All about AI and GTM at Clay - Round Two with Everett Berry
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Oct 15, 2025 Everett Berry, Head of GTM Engineering at Clay, returns for a lively chat about the future of sales powered by AI. He reveals how Clay uses leading tools like Dust and Gong to automate operations and enhance collaboration. Everett discusses the delicate balance between self-serve and sales-led growth, emphasizing the need for creativity in AI-driven selling. He also shares insights on automating legal processes with AI and the innovative use of messaging platforms for sales. Listen in for a glimpse into the evolving GTM landscape!
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Centralize Meeting Transcripts Into Clay
- Clay lets teams experiment with different call-transcription tools but insists the outputs feed back into the Clay system.
- Centralizing transcript and note data in Clay enables downstream automation and asset generation.
Reps Love Automated Content Creation
- Everett says reps increasingly use Clay to create Google Docs and Slides from calls and data.
- He explains content creation remains a key pain point and a fast-growing use case for Clay customers.
Use Sequencer For Low-Volume Plays
- Use Clay's native sequencer for lower-volume, high-quality outreach and internal plays rather than mass outbound.
- For very high-volume email programs (50k+/month), keep a full-featured sequencer.