For the first podcast of 2018 Ali went to Edinburgh to talk to Heather McDaid and Laura Jones who are behind the innovative and acclaimed publishers 404 Ink. They talk about their inspirations and the reasons for starting working together, the phenomenon of their first book 'Nasty Women', the desire to publish new voices, the importance of social media and different methods of funding, the role of music, mixing content and contributors, and why the live experience is increasingly important for writers and publishers. For anyone interested in books, writers, writing and culture in general, which surely must be all of you reading this, it is a must listen. All this, and Jeff Goldblum too.