Coffee Literature Review Ep21. The value of latte art with Emilee Bryant
Dec 30, 2024
Emilee Bryant, a latte art champion and filmmaker, shares her journey from barista to prominent content creator. She discusses intriguing studies on how latte art not only enhances perceived value but can also influence flavor perception and customers' willingness to pay more. Emilee dives into the neuroscience behind why visually appealing presentations affect focus and enjoyment. With personal anecdotes, she highlights the cultural significance of latte art, making a case for its emotional impact on consumers.
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Fired Up
- Emilee Bryant was fired from her first barista job for not being "into coffee enough."
- This motivated her to become a barista for several years, eventually leading to latte art.
Viral Latte Art
- A viral video of a phallic-shaped latte art drink earned Emilee Bryant significant attention and income.
- This prompted her to focus on creating videos.
Latte Art Value
- People are willing to pay more for drinks with latte art, even if it doesn't change the taste.
- This is likely due to perceived value and effort.