CW 397: Finding Our Core Purpose with Rich Karlgaard Publisher of Forbes Magazine and Author of 'The Soft Edge' & 'Life 2.0'

Rich Karlgaard is Publisher of Forbes magazine and columnist for Forbes' "Innovation Rules." He's the author of, "The Soft Edge: Where Great Companies Find Lasting Success."

Karlgaard has been publisher at Forbes since 1998. He discusses how the business model of Forbes Magazine has evolved since the disruption of the Internet and digital media. Karlgaard explains what Forbes is doing to compete with the online players in business information, such as Agora Publishing and the Motley Fool.

Karlgaard then talks about the pluses and minuses of hiring passionate people and how hiring managers can identify passion. He describes how destructive cynicism can be to a corporate culture and how companies can better incorporate trust.

Rich Karlgaard, angel investor, board director and Wall Street Journal best-selling author, is the longtime publisher of Forbes magazine.

He also writes the Forbes column, “Innovation Rules,” which is known for its witty assessment of business and technology. Karlgaard has been a regular panelist on television’s Forbes on FOX show since its inception in 2001.

Karlgaard is also a serial entrepreneur. He has launched two magazines (Upside and Forbes ASAP), the venture capital firm Garage Technology Ventures and Silicon Valley’s premier business and technology forum, 7500-member Churchill Club. He is a past winner of the Ernst & Young “Entrepreneur of the Year” award.

Karlgaard was raised in Bismarck, North Dakota, and graduated from Stanford University. He lives with his family in Silicon Valley.

Visit Forbes at www.forbes.com.

Find out more about Rich Karlgaard at www.richkarlgaard.com.