The Art of Charm 786: How To Evoke Five Powerful Hormones Through Storytelling With David JP Phillips
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Nov 11, 2019 
David JP Phillips, a renowned communication trainer and TEDx speaker, dives into the art of storytelling. He explores the neuroscience behind compelling narratives, detailing how to evoke emotions through storytelling. Discover the four-step structure for memorable tales and learn how to test your storytelling skills with fun exercises. Phillips also reveals the five hormones—oxytocin, serotonin, dopamine, endorphins, and testosterone—that influence audience engagement. Plus, he shares tips for captivating presentations, even with PowerPoint.
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Practice Stories Everywhere
- Practice storytelling in everyday conversations using four boxes: prep, background, development, conclusion.
- Tweak stories live by testing them on people and iterating based on responses.
Target The Five Chemicals
- Use specific signaling chemicals to shape audience responses: oxytocin, serotonin, dopamine, endorphins, testosterone.
- Design stories to target one or two chemicals rather than trying to trigger them all at once.
Dopamine Powers Attention
- Dopamine drives focus, motivation, memory and creativity in an audience.
- Use curiosity hooks and cliffhangers to sustain attention and retention.