They are Malaysia’s 7.7 million Gen Zs, the first generation to grow up entirely online and the next to redefine how we live, work, and spend. Visa Malaysia’s latest Gen Z Decoded study reveals how this cohort blends family values with digital-first lifestyles, managing money through apps while seeking meaning and flexibility at work. We speak with Previn Pillay, Country Manager at Visa Malaysia, about how their financial habits, trust in technology, and views on identity are reshaping the modern workplace.
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