The TV Deal That Made the NBA an Entertainment Powerhouse
Jan 6, 2026
10:49
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On this episode of Our American Stories, before the NBA became a media powerhouse, it was fighting to stay relevant. Ratings were low, games were shown on tape delay, and advertisers kept their distance. When CBS considered cutting ties with the league, a young David Stern made a calculated move that would change the direction of professional basketball. Pete Croatto, author of From Hang Time to Prime Time, tells the story behind the NBA television deal that redefined the league’s future.
