Hot Smart Rich with Maggie Sellers Reum

How I Made $1M in One Hour… And The Mistake That Nearly Cost It All

Dec 17, 2025
Lindsey Carter, founder and CEO of Set Active, discusses her journey of building an athleisure brand that cashed in $1M in just one hour. She opens up about facing public backlash, including a recent donation misstep, and how these challenges fueled her growth as a leader. Lindsey shares valuable lessons on accountability, the dynamics of entrepreneurship with friends, and the importance of staying authentic to build a loyal community. Her experience offers insights into navigating the highs and lows of a rapidly growing business.
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INSIGHT

Mistakes As Fuel For Continuous Growth

  • Lindsey views mistakes as essential to personal and company growth and refuses to stop building publicly.
  • She accepts ongoing errors as part of a continuous development process with no finite endpoint.
ADVICE

Lead With Empathy, Not Fear

  • Aim to be an empathetic, approachable leader rather than someone who makes employees scared.
  • Prioritize approachability, motivation, and understanding to unlock better team creativity and performance.
INSIGHT

Controversy Can Raise Sales But Tests Values

  • Bad press didn't hurt Set's sales; controversies can increase visibility and enable more giving.
  • But Lindsey values doing the right thing over sales gains from press.
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