Condos in Miami traditional music stores gas-guzzling cars pharmaceuticals that get unfavorable press foods made with trans fats: All marketers from time to time confront products that for whatever reason become difficult to sell. What strategies should companies follow to reposition their products in ways that might attract new audiences or at least retain existing ones? One answer: segmenting. ”There are so many different kinds of customers out there. You just need to find them ” says one Wharton expert.
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