Inside Aesthetics Ep 31 Beaute Industrie: An Online Community for the Beauty Industry | Tamara Shaw
Episode 31 hosts Tamara Shaw (Director of Beaute Industrie from Melbourne, Australia)
Beaute industrie is a unique online support platform for the professional beauty industry. It connects people with the same thoughts, worries and queries in business and in leadership.
Through business owner & team development sessions, online forums, networking events and a dedicated podcast, Tamara has created a novel approach to traditional beauty industry coaching and mentoring.
0:00 Introduction 1:03 Meet Tamara Shaw 3:19 Beauty Industry Awards and Recognition 5:16 Origin of the Beauté Industry Platform 9:44 Supporting Collaboration Between Clinics 11:56 Growth From Facebook Group to Business 14:01 Expanding to Events and Podcasting 16:30 Building a National Beauty Community 18:16 Types of Clinics and Members Supported 23:53 Maximizing Equipment and Treatment Value 27:02 Importance of Networking and Mentorship 30:22 Managing Online Communities and Conflict 33:44 Power of Positive Industry Culture 37:39 Launching the Beauté Industry Podcast 41:39 Podcast Growth and Audience Reach 45:36 Transition From Content to Consulting 48:05 Networking Events and Business Mentoring 51:43 Common Mistakes in Clinic Management 57:32 Customer Service as a Key Differentiator 1:01:04 Creating Premium Client Experiences 1:03:30 Importance of Experiencing Your Own Service 1:07:48 Recruiting and Retaining the Right Staff 1:12:19 Understanding Team Personality Types 1:16:00 Managing Change and Leadership Style 1:19:56 Brand Consistency and Clinic Presentation 1:22:22 Adapting to Online Booking and Social Media 1:25:07 Late Night Booking Trends and Consumer Behavior 1:27:43 Marketing Through Mobile and Digital Channels 1:30:37 Applying Business Principles Across Industries 1:33:59 Importance of Training and Accountability 1:36:53 Mystery Shopping and Quality Control 1:39:25 Managing Staff Performance and Culture 1:42:10 Hiring for Attitude Before Skill 1:44:30 Balancing Price, Value and Client Experience 1:48:40 Risks of Discounting and Pricing Strategy 1:53:30 Adding Value Instead of Lowering Prices 1:55:45 Regulations Around Advertising Treatments 2:00:30 Membership Programs and Business Support Options 2:03:05 Contact Details and Final Wrap Up