Dear Bri: Community Strategy, Fiascos, and Drama Where is community building today and where is it headed? With Zach Hawtof, CEO at Tightknit
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May 13, 2025 Zach Hawtof, Co-founder and CEO at Tightknit, dives deep into the evolution of community building. He discusses why offline connections always triumph over digital ones and reveals the 'cheat code' for engagement isn't automation. Zach also unpacks why Slack is both a community platform and not at the same time, sharing insights on anticipating member needs and the significance of listening. He candidly reflects on his biggest mistake and the challenges communities face today, especially with the rise of AI.
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Build Community Where Members Are
- Build your community where your members already are and want to be.
- No platform tools alone will solve community engagement; focus on member needs.
Marketing vs Community Spaces
- Good marketing leads people where they already are.
- Good community building creates safe spaces where people feel at home and belong.
Slack as a Community Platform
- Slack is not designed as a community platform but functions as one effectively.
- Tightknit aims to enhance Slack for community use, leveraging where users already gather.