298 - Best of 2025! The 3-Step Framework Consultants Use to Fix Million-Dollar Problems with Maurizio Cuna

Apr 23, 2026

35:09

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Maurizio Cuna (https://x.com/themgmtconsult). Maurizio brings 20+ years of consulting expertise, having worked with some of the largest companies globally, and his job is literally business problem solving.

I was stoked to learn his approach and better understand how to solve business problems. We entrepreneurs can apply those skills to our businesses. We dive into how consultants go beyond mere symptoms to identify the actual problem, using powerful tools like the Problem Tree and the five whys technique to help entrepreneurs problem solve

Plus, Maurizio shares his consulting frameworks for prioritizing problems based on Frequency, Severity, and Willingness to Pay.

Questions This Episode Answers:

• How do consultants work?

• How do they pinpoint the real problem, not just a symptom?

• What mental models do experts use to break down complex business issues?

• When facing multiple problems, how do you decide which to tackle first?

• How can entrepreneurs balance quick action with careful analysis?

Enjoy the conversation!

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Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

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