Entrepreneur Conundrum Pivoting Through Roadblocks and Building 9 Businesses with Italia Tornabene
Mar 2, 2026
31:02
In this episode, Virginia sits down with serial entrepreneur and author Italia Tornabene to talk about:
- How survival shaped Italia’s first real entrepreneurial moves
- Building timeless brands across beauty, wine, and education
- Who her ideal clients are for Bene Bellezza, Tornabene Wine, and Baxter Learns to Save
- Why entrepreneurs should show up on every relevant platform
- The unexpected power of LinkedIn for connection and growth
- Business goals: translations, toys, cartoons, and international expansion
- The reality of pivoting (tariffs, shipping holds, state-by-state licensing)
- Why “pivot” is not failure—and how to keep going when platforms change the rules
- Managing nine businesses with systems, manuals, and team structure
- Letting go of control and delegating without losing the vision
- “Reinventing” vs evolving—and what it takes to let go of what doesn’t serve you
- Mind, body, soul habits and where Italia finds clarity
- Italia’s nonprofit: Empower Her Journey (25% of proceeds from every business)
Episode link:
https://entrepreneurconundrum.com/italiatornabene
Italia Tornabene
https://benebellezza.com/
@italiatornabene
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com