This Week in Startups How to manage customer relationships | Customer Basics with Salesforce’s Tiffani Bova | E1306
Oct 18, 2021
Tiffani Bova, a Global Growth and Innovation Evangelist at Salesforce and author of Growth IQ, shares invaluable insights on customer relationship management. She highlights the importance of evolving customer interactions, especially in the restaurant sector post-pandemic. The conversation dives into lessons from Starbucks and successful marketing strategies from top companies. Tiffani also emphasizes the need for personalization in customer experiences, demonstrating how to transform one-time transactions into lasting relationships.
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Utilize Customer Data
- Restaurants should leverage collected customer data (e.g., phone numbers, emails).
- Send targeted offers and promotions to incentivize return visits and build loyalty.
Data as the New Oil
- Data is valuable, but insights derived from analysis are what truly power businesses.
- Tiffani Bova uses the analogy of refining oil to gasoline to highlight this point.
Customer Segmentation
- Segment customers based on behavior and preferences.
- Create targeted promotions like wine tastings for wine drinkers or early dinners for families.
