Bob Frady on How to Use Hazard Risk Data to Win at Insurance

“Spending time on a spreadsheet, planning stuff out to me is not nearly as effective as going to some fundraiser that you think is a waste of time. Because you just never know what's going to happen. You know what's going to happen on your spreadsheet, but your spreadsheet doesn't run the world... Showing up, that's what runs the world.” - Bob Frady

“Have an idea, draw it, put it down on paper, show it to people, and if people give you the thumbs up, ask them to pay for it. See what happens. It’s not particularly genius ethic, it's just pragmatic.” - Bob Frady

“Human beings are social animals, and you have to understand that. Understand people first and then selling, rather than become a sales expert and not understand people.” - Bob Frady