
The Impulso Podcast E39: [CBO talks] Venturing into Indonesia: common mistakes, opportunities, and megatrends
Nov 17, 2023
Ryan Wei, Board Director and CBO at BOGA Group and Venture Partner at Bali Investment Club, draws on private equity and F&B startup experience. He explores why Indonesia attracts entrepreneurs and investors. He highlights talent and execution gaps, pitfalls for foreign entrants, the need for deep local partnerships, and long term consumption and demographic megatrends.
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From PE To Building F&B Brands
- Ryan Wei moved from London to Jakarta on a one-way flight with his young family to pursue entrepreneurship in Indonesia.
- He left private equity and regional corporate roles to build consumer F&B brands and local businesses.
Talent Exists But Execution Rigor Lags
- Indonesia has strong labor availability but fewer self-driven high-intensity talent for complex problem solving.
- Ryan argues execution rigor, speed and depth of thinking are often lacking and must be calibrated for local reality.
Jakarta Is The Tip Of An Iceberg
- Jakarta's visible, English-speaking professionals are only the 'tip of an iceberg' and don't represent Indonesia's ground reality.
- True market nuances live beneath the surface and reveal themselves only when you operate locally.



