All It Takes Is A Goal ATG 265 | The Algorithm Doesn't Care If They Love You or Hate You: Building a Coffee Empire with Caitlin Campbell
Jan 19, 2026
Caitlin Campbell, a coffee entrepreneur and social media creator, transformed her viral TikTok success into a booming multimodal business, Streetbrew Coffee, after initially setting a goal of 20,000 followers. She shares her journey from youth pastor to coffee mogul, discusses the key mindset shifts that helped her navigate online trolls, and the tactical approach she took to content creation. Caitlin also reveals her plans for a memoir, highlights the importance of community, and emphasizes the value of consistency in pursuing your passion.
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Script And Log Video Ideas
- Plan video ideas and script before filming; treat content like repeatable practice with a notebook of concepts.
- Caitlin scripts everything ahead, records, edits, and uses voiceover to maintain output.
20k Goal, Half-Million Reality
- Caitlin aimed for 20,000 followers in six months but hit about 500,000 due to consistent posting and value-driven content.
- That explosive growth revived interest in her coffee and expanded her business reach.
Buy Good Beans And A Grinder First
- Prioritize quality beans and invest in a good burr grinder before expensive gear.
- A $150–$200 grinder plus an AeroPress can deliver excellent home coffee without overspending.
