
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! SEO and Brand Building w/ Riverside.fm's Erika Varangouli
In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building.
- We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses.
- Erika shares her journey from working at Semrush to heading SEO and branded content at Riverside FM, emphasizing the importance of user experience and community engagement in SEO strategies.
- We also touch on the impact of genuine, useful content over traditional ranking strategies, and highlight the need for small businesses to evaluate their SEO efforts periodically while focusing on delivering value to their audience.
- Erika also shares insights on evaluating and adjusting SEO strategies, the value of answering customer questions, and leveraging platforms like LinkedIn and Reddit for organic growth.
- Our conversation discussed the need for relevant traffic over mere rankings and underscores the critical role of customer connection in successful SEO campaigns.
Connect with Erika Varangouli
Linkedin
00:00 Introduction and Early Questions
00:40 Welcome to the Simple and Smart SEO Show
01:02 Meet Erika Varangouli
01:37 Erika's Journey in SEO and Branding
02:31 The Intersection of SEO and Branding
03:40 The Importa
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
