Channels with Peter Kafka How The Try Guys survived going viral
Aug 24, 2023
Zach Kornfeld, one of the founding members of The Try Guys, talks about the origins and growth of the Try Guys, their branding and approach, expanding the brand with new talent, transitioning from YouTube to traditional media, the impact of the writer strike and rise of TikTok on content creation, and navigating sustainability and engaging with the audience.
AI Snips
Chapters
Transcript
Episode notes
Hire Traditional Producers To Scale
- Build a team that fills gaps left by a corporate structure and raises production quality.
- Zach advises hiring producers from traditional TV to craft 3-act storytelling and better-edited long-form videos.
Algorithms Reshape Storytelling
- Platform algorithms shape content length and style, forcing creators to adapt continually.
- Zach notes a shift from long-form storytelling to a short-form resurgence that pressures creators to capture attention faster.
Balance Algorithm And Authenticity
- Play the algorithm intelligently but don't let it dictate your creative identity.
- Zach suggests balancing algorithm-driven formats with the core content that fulfills your loyal audience.