
The Peel with Turner Novak Benchmark’s Chetan Puttagunta on the Past, Present, & Future of Software
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Mar 4, 2026 Chetan Puttagunta, General Partner at Benchmark known for investing in software and AI startups. He recounts discovering Manus and its rapid $100M ARR growth. He traces the history of application software and how cloud and AI changed barriers to entry. He explains why incumbents should buy AI startups and what Benchmark looks for when backing founders.
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Platform Waves Drive Cambrian Explosions In Apps
- Each major platform shift (mainframe, client-server, internet, cloud) massively increased the number of applications and companies building them.
- Cloud plus mobile around 2009 removed server and distribution barriers, triggering a 10x–100x explosion in app creation.
SaaS Incumbents Choked Distribution For New Horizontals
- By 2020 incumbents like Salesforce and ServiceNow had entrenched distribution and expanded horizontally, making new horizontal startups harder to distribute to enterprise buyers.
- Result: a rise in hyper-vertical startups targeting niches incumbents ignored.
2022 AI APIs Recreated The Startup Launchpad
- ChatGPT and API-accessible LLMs in 2022 re-opened horizontal opportunity: AI applications make entire categories up for grabs again.
- Benchmark pivoted to invest heavily in AI applications and enablement, seeing net-new categories and incumbents vulnerable.

