
Acquired The WeWork “Acquisition” (with Dan Primack)
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Oct 25, 2019 Dan Primack, a journalist from Axios renowned for his insights on WeWork, recounts the dramatic saga of the We Company. He delves into WeWork's rise to a $47 billion valuation and its startling fall, highlighting the surreal decisions like rewarding ousted CEO Adam Neumann with a $1.7B parachute while employees faced layoffs. The discussion also explores the company's governance issues and investment dynamics, providing a captivating look at how ambition can lead to corporate tragedy.
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SoftBank's Investment
- SoftBank, needing to deploy capital quickly, invested $4 billion in WeWork in 2017.
- They saw WeWork as a transformational shift in how people work.
Masa's Influence
- SoftBank's Masa believed in WeWork's growth potential, encouraging Neumann's ambition.
- Masa famously told Neumann he wasn't "crazy enough."
WeWork's Spending Spree
- WeWork bought the Lord & Taylor building and a $60 million private jet.
- Neumann banned meat from WeWork, citing environmental concerns, despite his own jet use.

