The Grow Your Private Practice Show Know, Like and Trust, But Not in the Way You’ve Been Told
I talk a lot about connection in marketing.
How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out.
But there’s another way of looking at this: one that doesn’t get talked about as much.
And it might explain why someone can read everything you write… and still not take that next step.
In this episode, I’m exploring the know, like and trust factor, but from a slightly different angle. One that fits with the realities of being a counsellor, and doesn’t rely on sharing more or stepping outside your boundaries.
If you’ve ever felt like your marketing is ‘working’ on paper but not quite leading to enquiries, this might give you a different way of understanding why.
What you’ll take away:
- A different way of thinking about know, like and trust in your counselling marketing
- Why connection on its own isn’t always enough
- What people are really picking up on when they come across your website or content
- A simple way to look at your own marketing with fresh eyes
- Where tools like AI can help, and where they can make things feel a bit less like you
A small shift you can try:
There’s one simple question you can ask yourself after listening that can change how your marketing comes across.
I’ll talk you through it in the episode.
More info about The Armchair Test: The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing
“Would I Feel Safe With You?” How Clients Really Choose a Counsellor
Want to go a bit deeper?
If you’d prefer to read and reflect on this in your own time, I’ve also shared a blog version of this episode.
👉 You can find that here:
[INSERT BLOG LINK]
Need support with your marketing?
Inside the Grow Your Private Practice membership, I support counsellors with the practical side of marketing — from your website to identifying your ideal client, blogging, mindset, and everything in between.
So if you’d like some guidance and support with this, you can find out more here:
https://www.janetravis.co.uk/thevault/
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