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Midterms Favor The Opposition
- Midterms usually swing against the president's party, so national drama is often overstated.
- The key question is whether Trump's 2024 coalition will hold in a lower-turnout midterm.
Perception, Not Just Inflation, Drives Voter Anger
- Voter frustration comes from unmet expectations about prices falling, not just inflation slowing.
- Tariff talk and other signals have raised economic anxiety despite improving macro indicators.
Sell Tangible Price Relief
- Emphasize tangible price relief to win back anxious voters by highlighting concrete savings.
- Use measures like drug discounts and lower grocery bills as campaign focal points.