Losing Their Cool: The Downside of Expanding Hot Social Networking Sites
Sep 20, 2006
11:56
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Facebook a social networking site known as an online meeting place for college and high school students is opening its doors to more people in an effort to grow beyond its current nine million registered users. Could such a move end up blurring the company’s focus and diluting its brand? Are there better ways to expand?
Knowledge at Wharton