The Lonely Island and Seth Meyers Podcast

Talkin’ Ads/Turtleneck & Chain Part 1

11 snips
Feb 11, 2026
Akiva Schaffer, filmmaker and Lonely Island creative, and Andy Samberg, comedian and music-comedy star, reminisce about making branded shorts and their Turtleneck & Chain launch. They riff on Super Bowl-style ads, Klondike and Rökk Vodka tie-ins, the April Fools announcement video, and old SNL push-up lore. Fast, funny, and full of behind-the-scenes banter.
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INSIGHT

Ads Lost Their Live-Event Power

  • Andy noted Super Bowl ads once felt like cultural events because they debuted on TV and weren't pre-leaked online.
  • He observed the internet changed that dynamic by exposing ads weeks before they aired.
ANECDOTE

Klondike Freezer Summer

  • Andy and Akiva recalled doing Klondike web shorts during the summer and negotiating a "lifetime supply" of Klondike bars as payment.
  • They filled a second fridge in their LA McMansion with Klondikes and handed them out to crew and interns.
ANECDOTE

Turning A Vodka Pitch Into Album Promo

  • Diageo approached the group to creative-direct a new vodka and they turned the shoot into both an ad and promotional material for their album.
  • The shoot included Lamborghinis, billboards, and cases of Rock Vodka that circulated at SNL for years.
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