Masters of Scale Betting on product to win in fantasy sports, with Underdog’s Jeremy Levine
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Sep 4, 2025 Jeremy Levine, Founder and CEO of Underdog, shares his insights on scaling in the competitive fantasy sports industry. He discusses how innovative product development helps break through regulatory and market challenges. Levine highlights the evolution of fantasy sports, the importance of consumer engagement, and strategies for growth, including the rise of Best Ball formats. He also emphasizes the need for responsible gaming and offers valuable career advice for aspiring entrepreneurs in the sports sector.
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The New York Tipping Point
- The industry faced a turning point when New York's emergency Senate session in 2016 clarified fantasy legality.
- The vote in favor was watched company-wide and helped cement legal clarity for the space.
Compete By Differentiating Product
- Don’t compete by copying market leaders; build a different, simpler product tailored to unmet needs.
- Focus on product people love to gain traction even against well-funded incumbents.
Best Ball Sparked Underdog
- Best Ball, a no-management season format, was a fan favorite at Draft and inspired Underdog.
- After Draft was merged and shut down, Levine and co-founders built Underdog to revive those games with new products.