Music Ally Focus How music marketing will change in 2025 – with Liam James Ward of Something Something
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Jan 14, 2025 
Liam James Ward, CEO of the social music marketing agency Something Something, shares insightful predictions for music marketing in 2025. He emphasizes the shift towards genuine fan connections over viral trends and the rising influence of niche tastemakers. Ward discusses the importance of cultivating online communities and the need for authenticity in marketing strategies. He also highlights how metrics are evolving from traditional KPIs to more qualitative measures, reshaping the future landscape of music marketing.
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Scale Marketing Lessons for DIY Artists
- DIY artists should engage their small core of fans by offering exclusive value and involving them in projects.
- Adapt major marketing lessons to fit an artist’s scale and authentic story.
Long-Form Content Returns
- Long-form, polished content is making a comeback against the tide of raw, short-form dominance.
- Thoughtful storytelling and world-building offer deeper fan engagement and star power.
Don't Copy, Be Authentic
- Avoid blindly copying big artists’ strategies; focus on authentic storytelling unique to your artist.
- Understand who you are first, then use trends and tools accordingly.