It's Your Offer Episode 121: From Kitchen to Storefront The Gluten-Free Food and Gift Journey with Calli McPherson
In today's episode of the "It's Your Offer" podcast, I have the pleasure of interviewing Calli McPherson, the owner of William James Gifts, a gourmet gluten-free food, gift, and gift basket store in Quincy, Massachusetts.
Calli shares her entrepreneurial journey, which began with the idea of creating gluten-free gift baskets from home and eventually led to opening a physical storefront. She emphasizes the importance of having a strong "why" to keep you motivated in business and provides insights into sourcing unique products for her store. Calli also discusses the significance of location for a physical store and the role of social media in reaching customers. She offers advice to aspiring entrepreneurs, emphasizing the need for a clear marketing plan and the importance of showing authenticity in business.
Take a listen to this powerful episode with Calli, and if you're looking for an amazing glute-free treat or gifts, or if you'd like to connect with Calli, check out all of her info in the show notes!
Mentioned in this episode:
William James Gifts on Instagram
William James Gifts on Facebook
Canyon Ranch Spring 2024 Retreat
Work/Connect with me: