DomainSherpa.com DomainSherpa Review – January 29, 2026 – Running Up That Hill
Jan 30, 2026
Tatiana Gramatikova-Bonneau, founder of MarkUpgrade, SmartBranding and DomainsForEquity, is a branding and domain advisor who helps entrepreneurs with naming and creative domain-for-equity deals. She discusses treating domains as brand assets, outreach strategies to reach non-domain audiences, the idea of digital antiques and nostalgia value, and a roundup of notable auction picks and sales.
AI Snips
Chapters
Transcript
Episode notes
Sell Domains, Don't Just Talk About Them
- Keep domain portfolios visible and actively market names for sale.
- Remind your network and prospects you are selling to generate leads and deals.
Teach Founders Domains Are Brand Assets
- Educate founders and VCs about domains as brand assets early.
- Use content and targeted outreach to change domain perception before crises arise.
Domains Matter Only At Inflection Points
- Most people don't care about domains until a specific problem forces them to.
- Prepare educational content so you're present when that inflection moment arrives.