The Revenue Room™, by H2K Labs The Revenue Room™ with Peter Cohan, Forbes Senior Contributor & Angel Investor
In this episode of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Peter Cohan, associate professor at Babson College, strategic consultant, and author of Brain Rush. Together, they explore the transformative role of AI in driving revenue growth, creating competitive advantages, and reshaping leadership strategies.
Key Topics Covered:
- AI’s Value Pyramid: Peter introduces the concept of the AI value pyramid, outlining how businesses can utilize AI to overcome creator's block, improve functional productivity, and create entirely new growth curves.
- Challenges in AI Implementation: Discussion of the hurdles companies face, such as balancing innovation with risk, avoiding reputational damage, and overcoming fears from both CEOs and boards of directors.
- Real-World Examples: Insights into how companies like ServiceNow and Salesforce are leveraging generative AI to enhance efficiency, improve customer service, and drive rapid growth.
- Leadership and Cognitive Hunger: Peter shares his research on what differentiates successful CEOs, highlighting the importance of "cognitive hunger" for staying adaptive and innovative in fast-changing business landscapes.
- Proprietary Data and Competitive Advantage: Why leveraging proprietary data is crucial for creating defensible business strategies and maximizing AI's potential.
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.