How LEGO Stopped Thinking Outside the Box and Innovated Inside the Brick

LEGO has built a global empire and become a household name thanks to the interlocking bricks that its founders developed half a century ago. But the company almost went belly up in the early 2000s due to an innovation binge that took it too far away from what LEGO did best. In a new book Wharton practice professor David Robertson details how thinking too far ”outside the box” almost bankrupted LEGO -- and how the company found a winning formula by turning to innovation ”inside the brick.” (Video with transcript)

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