BTB140 | Book Series Episode 16: Your Launch Team

We’re back with episode 16 of our 18-part series, where we're putting the entire book Before the Bestseller up on our podcast for you to listen to. We’re just a couple of episodes away from the final chapter, and we hope you’ve been making great progress since you first started listening. In this episode, we’re talking about building a launch team for your book. This is the part where we start figuring out what that process actually looks like and how to make it work.

Putting together a launch team can feel a little awkward at first, especially if you’re not sure who to ask or what to even ask them for. In this episode, we talk through how to start building that early group of supporters, even if it’s just a few people at the beginning. We get into the kinds of help that are actually useful, how to keep things organized without it becoming a full-time job, and why a little consistency often matters more than big gestures. You’ll also hear real examples of what’s worked for other authors, from inviting readers behind the scenes to creating small moments that invite people to be part of the process.

Most authors don’t start out with a massive audience, and that’s okay. The real value comes from a handful of people who are willing to show up, share the book, and leave thoughtful reviews when it matters most. This episode is about how to make the most of that support in a way that feels personal, sustainable, and aligned with what you actually need.

By the end of the episode, you might find yourself thinking more clearly about who you’d want on your team and how to support them in supporting you. Maybe it’s revisiting your timeline, reaching out to a few trusted friends, or just writing down what kind of help would actually make a difference. Wherever you are in the process, this chapter is a good place to pause, take stock, and start mapping out what comes next. It’s a good moment to look back at how far you’ve come and to think about who’s coming along with you.

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